Attract your target audience
Social media content marketing
Time and consideration is taken to create the best content strategy for your social media accounts.
You can expect content centred around your business that either informs, engages, or inspires your audience. This mix of content will allow your brand to reach anyone in your target demographic and have them truly understand what you have to offer.
Social media numbers
Of consumers visit your Facebook page before visiting your brick and mortar location or website.
Of consumers are more inclined to purchase from you if they find a credible, authentic, social media page associated with your business.
Of consumers say Facebook is THE MOST IMPORTANT and USEFUL social media channel to research small businesses.
Targeting with laser precision on Facebook
Facebook can form a core part of your digital strategy, and due to the nature of the platform and the data it collects from users, Facebook targeting options are incredibly detailed, with the ability to target the most relevant audience based on interest, demographics, location, behaviour etc.
The visual platform on Instagram
Instagram is an effective medium for businesses that deliver high-quality visual content which offers ample opportunities to target potential customers. And because it’s owned by Facebook, businesses who advertise on Instagram will have the same robust targeting features.
When you approach Instagram as part of your social media strategy, bring your personality and individuality with you. Instagram users check in more regularly than other social network users and often engage with the brands they love. With the right content, your brand can fit right in.
Reach over 300 million users with Twitter
With over 330 million active users and over 6,000 tweets sent every second, Twitter is a highly profitable marketing platform. Twitter is all about following the latest updates from people, brands and journalists, and joining in the conversation.
Twitter is an undeniably powerful platform to increase your business’s online reach. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet.
Visual search is on the rise with Pinterest
As a “visual discovery engine,” Pinterest is the only social media platform to offer visual search. That’s huge, since 62% of consumers say they’d like to be able to search by image.
People use Pinterest to search for ideas and plan for special events. Some 95% of members say Pinterest inspires them, and 91% say Pinterest helps them achieve their goals.
On Pinterest, your brand can be more than just a brand. Be a source of inspiration or play a more meaningful role for your customers in their daily lives
Optimised content lets your visitors and Google know what you are all about. Without it, you won’t attract any organic visitors to your site. All bases are covered, from writing content that ranks well in the search results, through to persuading users to purchase or enquire.