Making your social media presence a priorty

Social media account management

Social media is great for businesses. The platforms of Facebook, Instagram, Twitter, Pinterest, and LinkedIn can really elevate your brand, product or service that you’re offering. It is also a fantastic place to talk, engage and enhance your community to existing and potential new customers.

Improve your social media presence

By taking over the everyday elements of social media marketing for our clients social platforms, our aim is to help our clients match the quality and online presence of your competitors, while on much smaller budget. We will create and increase your online presence to generate more enquires by posting original, fresh, bespoke and engaging content personalised to your business.

6 essential elements of social media management

Strategy

Before we dive right in and publish content on your social media platforms, we take a step back and look at the bigger picture. The first step is to look at your social media strategy. We want to get to know more about your brands persona so we stay true to it, when we start managing it.

Your platforms

If you want to effectively target your audience, you’ll want to reach them on several different networks, but that said, you shouldn’t plan to have a presence on every single platform. Having a social profile that hasn’t been updated in six months looks less professional than having no social profile at all, so we help select your bands platforms carefully.

Planning and publishing

It all starts with having a consistent presence on social media. Consistency is key after all! We plan and schedule your content ahead of time, instead of publishing content spontaneously.

Content

We insure that the content created is meaningful, cohesive, engaging, and sustainable that attracts your company's target audience. Reaching those all important touch points requires brand specific content strategy and tactics so that you maximise your potential reach on all your platforms.

Online Reputation

Online reputation management is imperative for every business to maintain a clean and credible online presence. Moreover, referrals are a major source of getting new business. Businesses need to ensure they are constantly captivating their customers and compelling them to find out more about their brand. It also includes engaging with your audience and looking for new opportunities to increase reach, visibility, and brand awareness.

Analytics and Reporting

Along the way, you will want to know how your community is reacting to published content and in what way they are engaging on your social media channels.

You will receive an end of month analytics report detailing all the relevant information to your brand, so that you're not left in the dark with what's happening behind the scenes.

Let's see how we can help give your business the social exposure it truly deserves.

The social media platforms we utilise:

We can assist you in selecting the best suited social media platform to match your goals. Using the drop down boxes, see the benefits of using each platform.

Facebook

With over 1.5 billion monthly active users, you are guaranteed to reach your desired audience. Use the leading social media platform to grow your business and connect with new customers.

Facebook is the largest social media platform. No matter what your audience, rest assured, it’s a pretty safe bet that you’ll find them on this social platform.

Besides being a place to build a customer base, sell products, gain reviews, resolve any customer issues quickly and effectively, a Facebook business page can do wonders for helping you build brand loyalty.

If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.

The great thing about link posts is Facebook generates a nice big full-sized image, if your website makes one available. So having a Facebook page will greatly increase your web traffic if you use the right posting strategies.

Instagram

A picture says a thousand words, right? Use one the most engaging social media platforms sharing imagery that over 60% of people use to discover new products. Now smile, and strike a pose!

People recognise Instagram as a visual social media platform, so by sharing quality images of products and trends with your community, it becomes an entire feed of visual stimulation encouraging interaction at its highest levels. 

One of the reasons Instagram posts receive such high levels of engagement is that posts are highly visible. There’s no algorithm that selectively showcases your posts. Every single one of your posts will appear in the feeds of every single one of your followers!

Strategic use of hashtags can also significantly boost the exposure of your content to new users who will like and comment on your posts and who may even follow you as a result.

Photos immediately convey emotional responses. You can easily use your posts to evoke powerful emotions in your audience in order to produce the reactions you desire.  If you want to celebrate a milestone or achievement with your audience, use posts that stimulate those emotions. Using the right emotional connection through your posts will increase your engagement rate and help you reach your goals leveraging one of the advantages of using Instagram for business.

Twitter

Increase brand recognition through Twitter. Twitter is the social media marketing platform that allows you to follow media stories, trends and insights from companies around the world.

Twitter can be used to build a community surrounding your brand. By choosing trending hashtags (keywords) for your social media update, this can boost its reach significantly simply found within the body of text or added to the end of your status update.

Reaching out to other people on Twitter could not be any easier. It’s about as simple as texting, with the difference, of course, is that tweeting is very public.

Social media marketing is more like networking, especially if you’re in the B2B space.

On Twitter, you can meet just about anyone and start a conversation. Using Twitter’s search and hashtag functionality, it’s simple to join conversations, contribute value, and be visible all under one roof.

Twitter’s is a fast moving platform, and with character limitation support, it allows you to share more branded content more frequently. Your message gets to become part of the conversation with numerous opportunities like using trending hashtags and Twitter chats.

Communicating your brand is also represented within your interactions with other users. Make sure to engage, provide value, and convey your message consistently.

Pinterest

This social media network allows users to share images associated with projects, goods, and services, and to visually discover new interests by browsing images others have posted.

Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.

Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website than any other social media source.

Users on Pinterest seem pretty content to simply find and share things with small groups of people. This is good for your business! Why? It means that your pins are more likely to be seen, touched, and even go viral!

Our Account Management Pricing

Our account management services are priced based on the number of hours we need to plan, build, and manage your campaigns and accounts. We’ll take a look at your campaigns and provide a quote based on the number of hours on a monthly basis required to achieve your goals. The budget for ad spend (clicks and impressions) is separate and may be paid in addition to our fees.

We like to get to know your business before rushing straight in, hence why we offer out a Content Management Form for you to fill out, so we can make sure the tone and style are in keeping with your business and that your content is found online.

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